Most of the apples picked for this project are the apple collection, of which the motivation for creation was the human aspect. Inside this group, the apple is a product intended to accommodate people’s needs. Much the same as in today’s world when all the products, and the landscapes, are designed with the intention of accommodating our needs and to be suitable for our purposes, to match our habits and our bodies.
This approach stands in contrast to the way things used to be in the past when we had to modify our behavior and change our lives to fit to the world we live in. A long time ago, we had to live by a river in order to be able to use water easily, or to live on top of a mountain for reasons of security. Whenever we depleted our immediate environment’s resources and ran out of food, we moved to another place. Today, we are doing quite the opposite. We change our food and our surroundings to suit our behavior and lifestyle. We drink from plastic water bottles instead of living by the river. We designed security alarms, and close circuit cameras to satisfy our need for safety. We invented ‘cup noodles’ and ‘frozen pizza’ that we can eat when we run out of food or when we don’t have time to cook. The main motivation of this group of apples is to closely look into human lives and change the apple to fit into the human life.
The Flatapple by Shira Keret is designed to fit the human dimensions, in this case – the size of the human mouth. This apple brings forth some new era manners and by doing so, might bring back people to bite into an apple as we used to.
The majority of apples in this group were designed for convenience, to make holding, peeling, carrying, serving or cutting easier. Such an apple is the I cannot live without you! by Momoko Yamamoto that fit perfectly to the human needs.
Looking at human behavior and habits and adapting the apple for these can be seen in the Apple Kebab by Adva Noach Ilani that suggests growing the apples stringed on a stick – ready for the grill. It is interesting to see that Noach Ilani offers a new design to the tree rather than changing the fruit itself.
Another design, the Seedless Apple by Rio Kanemoto offers to completely remove the seeds for easier eating and at the same time raises some disturbing questions about the role seeds play in the new era of apple growing. Do we really need seeds in today’s world? What is their role in the fruits breeding world? When we are 3D printing chocolate and engineering vegetables, aren’t seeds redundant?
Most of the designers challenged the apple’s shape or function, but then, some designers focused on other senses. One example for these approach is the Taste just like an apple by Liora Rosin. In this setting, the apple is full with a medley of apple flavors and aromas, and moves the person to becoming more sensitive and aware of the existing flavors. At a time when most of the world operates by aesthetics and visual interests alone, even when it comes to food, this unique apple sharpens the human senses and enhances the person’s experience by tuning his sensitivity to the existing apple flavors. Maybe we can restore and preserve some of the historical and now lost apple tastes in this kind of apple.