This group is different from the apple centric group and human centric group as it is not looking at the individual, the single person or the single apple, but on a much larger entity, which is, the industry. This group, is perhaps the group that ties the natural and artificial in the tightest knot, forces both, the person and the apple to act by the rules of the new religion – the industry. The industrial process pushes away the needs and wills of the person, and the needs and requirements of the industry become the focal point.

When I first discovered this group in the creation process of the book, it was not a surprise, on the contrary, it seems that more and more actions and decisions at the present are being taken by the will of the new God of the new era called “industry”, or perhaps it is better defined as the “industrial progress”. This group of apples though the smallest one in the book, is meaningful and no less important than the other groups.

These days, every apple has a purpose to its life, (although the apple doesn’t know it in the beginning). It is well known in today’s market that some apple varieties are being grown for specific purpose. Some are destined for apple pies, others for juice or cider and some species are intended just for pure eating. The Apple Cider and the Apple Tea by Kobayashi Akiyio are designed for one purpose only. Each one of them has a different goal and a different design to match that goal. This approach could help the industry in utilization and waste reduction and reduce operating costs by easy separating the apple parts.

Transportation is also a big part in the industry world, the journey agricultural products take is not less than 4,000 thousands kilometer on average. One can say that a successful product has as much to do with the method of shipping and delivery, as with how easy and cheap it is to produce. Today’s apples’ world travel is a major part in the apples’ lives. After being picked in the orchard, their long journey just begins. Often, that journey includes trucks, ships and airplanes. The Mix Apple by Victor Carrasco Office was designed from an industrial point of view for a perfect ride, it creates an economic packaging that reduces ‘wasted space’.

Another apple that relates to the in-between lost spaces in this world is the Pleap by Peter Marigold that utilizes the unseen and unused space, the “in between” spaces inside the apple bowl.

The Perfect Sphere by Makoto Hashikura represent a slow but decisively directed movement of the food industry. This apple represents the change that slowly but steadily overtakes the agriculture market and therefore represents its future. Which is the perfect apple- the apple in the first row or in the last row is a question that we all need to ask.